• We are a non-profit organization, founded in Latvia, to support, encourage, and empower people with alopecia – a condition that is often misunderstood and affects individuals both physically and emotionally.

• Our story begins with our personal experience – we know what it’s like because we’ve been through it ourselves. Whether you’ve just been diagnosed, have been living with alopecia for years, or are supporting a loved one – our community is open to you.

• We create support groups, provide educational information, advocate for rights, and organize public awareness campaigns to reduce stigma and create an environment where everyone feels accepted, understood, and respected.

• Our NGO’s mission is to promote understanding, provide support, and advocate for better awareness of this condition — because no one should face alopecia alone.